Utilizing YouTube Media as an Innovation in Arabic Language Learning

Abstract

This study aims to analyze the role and effectiveness of utilizing YouTube as an innovative medium in Arabic language learning, particularly to address the challenges of traditional methods and low student motivation in the digital era. The method used is content analysis with a qualitative approach. The results show that YouTube is proven effective because it provides interesting, easily accessible audio-visual content and supports the mastery of four language skills (maharah istimā', kalām, qirā'ah, and kitābah). The utilization strategy involves teachers as curators and content creators, as well as students in independent and collaborative learning. The use of YouTube provides an opportunity to create an interactive and flexible learning environment, although it needs to be balanced with the selection of credible sources.