Optimizing Social Media in Contextual Arabic Language Learning: A Study of Indonesian Tourism Content
Keywords:
Keywords YouTube Media, Arabic Language, Tourism ContentAbstract
The development of digital technology has created opportunities for learning foreign languages, including Arabic, through social media platforms such as YouTube and Instagram. YouTube is the number one social media platform for practical learning, namely learning Arabic in the context of tourism, especially for communicating with Arab tourists[1] . Therefore, cultural awareness in interacting with Arab tourists is an aspect that cannot be ignored in deepening Arabic language learning in Indonesia[2] . In addition to YouTube, this article aims to analyze the optimization of YouTube as a medium for contextual Arabic language learning, with a focus on tourism content. This study applies a descriptive qualitative method with content analysis of several YouTube channels that present practical Arabic language material, tourism vocabulary, and promotion of Indonesian destinations in Arabic[3] . This study will also explain the optimal role of digital technology in YouTube and Instagram-based learning spaces for contextual Arabic language learning in the tourism sector, as well as how to understand the communication strategies of tourists from the Middle East
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